Collaborative learning in a strategy education context

Brendan Gray, Sarah Stein, Phil Osborne, Robert Aitken


This study examines how a teaching team attempted to encourage collaborative learning in a fourth year competitive strategy course through the use of various experiential education techniques, including a “live” case study. Insights gained from the research are used to develop a more dynamic model to guide future research into education programmes that involve the cooperation of students, faculty and “real” clients to co-create new business knowledge. Implications for marketing educators are also discussed.

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